The internet is like a highway where many web visitors all struggle to drive through to reach their destination. It may not be the same destination but they are all swimming the the same traffic. Everyone connected to the internet is working to get something or some satisfaction.
As a website owner, your site adds value if you can drive in consistent and targeted traffic.
What really drives traffic?
In order to be able to make money online from your website, you definitely need to have a lot of traffic and targeted ones at that.
Popular Tools for Driving traffic to your website:
Here are a few things you ca do to drive more traffic to your website (Which could be your e-commerce site, affiliate page, sales page or just corporate website):
Online advertising like Google Adwords: This basically involves using paying for online adverts at advertising companies such that ads will be displayed across the network of that company. The best form of advertising nowadays which businesses use to promote their brand is Google adwords - a service offered by internet search giant Google. Google adwords is all about creating your own online ads in form of texts, pics, multimedia and then telling Google to run them on your behalf across its networks which in not limited to google.com.
It is a very economic means of promoting your online business and you can peg it on a budget like $5 a day and even on a basis of pay per click or impression which can be as low as $0.10. You can use Google adwords to drive traffic to your website based on keywords or queries that people search for on Google and you can even limit your ad to display to only Nigerian residents so as to control your costs.
Classified Ads: These are basically what they are - classified. It involves posting your advert for free or a premium on a free advertising website in Nigeria. Most classified ads being run here now are basically free since they are mostly startups. Sites like Gumtree, Craiglist ad others have more traffic and appear more often in search engines as they have a lot of users. People normally go to classified websites to post ads like apartment for sale, car for sale, dating, looking for apartment and so on and so classified websites are a hot spot for both potential buyers and sellers and you can post one or two for free without paying for it while at the same time just posting your website link on the ad. Example of Classified ads websites in Nigeria where you can post for free are Nairalist.com, Ngosi.com, Chukslist.com, Kerawa.com and so on.
Search engine Optimization: This can be done on site or offsite. Search engine Optimization aka SEO is a technique for making websites more search engine friendly and which ultimately makes them rank high